The Night Before, an immersive virtual reality experience presented by Samsung and Wieden + Kennedy Portland, lets viewers ride shotgun with a bumbling Santa who on Christmas Eve decides to take a joyride past the Pyramids and through Tokyo before making a delivery, but after fiddling with his controls accidentally ends up in outer space - showing us what flying reindeer do in zero gravity. But thanks to the ingnenuity of his little helper, an elf named Pepper, he gets back on track and safely returns to his workshop.
Anyone in New York and L.A. got to experience The Night Before via Samsung Gear VR with a 4D virtual reality experience sleigh ride with Santa.
The sleigh experience took place at Herald Square in New York City, The Grove in Los Angeles and Samsung 837, the brand's digital center in Manhattan's Meatpacking District, for the month of December.
Wieden + Kennedy Portland
Group Creative Director
Micah Walker, Tim Roan
Stephen Bell, Christian G Johnsen, J Brettvanderlmale
Integrated Production Director
Here Be Dragons
Patrick Milling-Smith, Samantha Storr, Fredrik Frizell, Angie Sun
Adriana Cebada Mora
Director of Photography
Executive Technical Director