Similar But Different

The director duo Similar But Different is comprised of Charlotte Fassler – former visual editor and producer at Man Repeller – as well as Dani Girdwood – protégé of director Reed Morano (The Handmaid’s Tale, I Think We’re Alone Now). The NY based directing duo is known for their work with raw human stories and authentic performance.

In March 2018, they received the inaugural grant from the Shift Creative Fund for their narrative short centered on two pioneer women traversing across the American West (premiering 2019). Called a “female powerhouse duo” by Ad Week’s Lindsay Rittenhouse, SBD’s directing work has been celebrated by Rolling Stone, Billboard, HuffPost, The Tribeca Film Festival, Ad Age, Substream Magazine, and Market Insider.

Recent work includes music videos for The Chainsmokers, Mainland, and Carlie Hanson. In the commercial space, the two have recently directed campaigns for Land O’Lakes — with a feminist spotlight celebrating women and collaboration — and Spotify —with their highly anticipated “Love What You Love” campaign that showed just how good discovering a new song (or rediscovering an old song) can make a person feel. Most recently, Similar But Different worked with Publicis Milan to create an unforgettable film for international clothing brand, Diesel.