Similar But Different

The directing duo Similar But Different is comprised of Charlotte Fassler – former visual editor and producer at Man Repeller – as well as Dani Girdwood – protégé of director Reed Morano (The Handmaid’s Tale, I Think We’re Alone Now).

The directing duo is known for their work with raw human stories and authentic performance. Called a “female powerhouse duo” by Ad Week’s Lindsay Rittenhouse, SBD’s directing work has been honored by The British Arrows, The Ciclopes, AICP Next Awards, Cannes, The Andy Awards, and The Tribeca Film Festival – as well as celebrated by Rolling Stone, Billboard, HuffPost, Ad Age, Substream Magazine, and Market Insider.

With roots in the music video space, they have worked with artists such as Katy Perry, The Chainsmokers, Liam Payne, Mainland, etc. In the commercial space, the two have directed award-winning campaigns for Spotify, Diesel, Google, among others. Most recently, the duo remotely directed a campaign for CVS Beauty while in quarantine – the spot, which premiered as an Editor’s pick on Ad Age, was the centerpiece of an article titled “How CVS made an ad during the pandemic that looks nothing like an ad made during the pandemic.”